Are you a homeowner looking for a right contractor, or a contractor searching for good homeowners? Check out the essential details about home improvement marketplaces. Compare various reviews and choose the right one for your need.
Initially known as ServiceMaster, Homeadvisor is one of the chief players in the domain of online home improvement market. IAC is the owner of Homeadvisor. If you choose Homeadvisor, you will get several offers for homeowners to connect with contractors. The service is free for the homeowners, though contractors need to pay-per-lead basis and a yearly membership fee.
Pros & Cons for Homeowners
- Contractors are pre-screened for criminal and financial checks
- Free to sign up
- Connect to multiple contractors and check referrals
- Scheduled online appointments without contacting the contractor directly
- Personal data sent to various contractors, within minutes of signing up and submitting details
- At times you receive the details of the contractors that aren’t local
Pros & Cons for Contractors
- Good leads purchased from Homeadvisor
- Creating a Homeadvisor profile helps unestablished businesses get found on Google searches even if they don’t have websites
- Contractors may receive calls without stating who they are
- Pay for leads even when they don’t turn into paying jobs
- Marketing Leads sold to multiple contractors, so the competition is heavy
- Withdrawing subscription can be difficult and refunds hard to get
- Homeadvisor shares lead with Angie’s List, and in case you subscribe to both, you may buy the same lead twice
Should You Opt for Homeadvisor?
The sentiment on Homeadvisor gets divided between homeowners and contractors. The main criticism is that occasionally homeowners are contacted by several contractors at inconvenient times, even while selecting the “no-calls” option. You will not want 20 plumbers calling you. Contractors dislike Homeadvisor because of lousy customer service, paying for useless leads, and many contractors competing on the same leads simultaneously. The consensus is that it’s a waste of money. However, as business owners, you need to find out your customers.
Oldest of the home improvement markets, Angie List, was acquired by IAC, the owner of Homeadvisor. Angie’s List started as a paid-only service. In 2016, Angie’s List changed the business model to be free, but you need to pay to play for rising to the top of page one. Angie’s List is an advertisement and directory platform without selling leads. You need to pay the fee every month whether you obtain ten leads or zero leads.
Pros & Cons for Homeowners:
- Background checks performed on contractors
- Free to sign up
- Some contractors have been using the service for years, providing a long history of reviews
- Need to provide personal information to read reviews and contact contractors
- Bombarded with phone calls from service providers once you tell Angie’s List what you’re searching for
- Must be at Gold Level membership tier to get customer service about contractors you hire through Angie’s List
Pros & Cons for Contractors:
- Occasionally, you may get a good lead!
- Should pay to have your profile shown on the first page
- You pay for advertisements, not leads, so no assurance of getting a response
- High competitions as marketing leads go to multiple contractors instantly as they arrive
- You have to be ready to call once you get the marketing lead, which may annoy customers as ten contractors are calling them simultaneously
- If you stop paying, you stop playing
Should You Opt for Angie’s List?
Angie’s List is similar to Homeadvisor, though less popular among homeowners owing to the pay to play model and poor customer service.
The crux of the matter
It would be best if the homeowners find their contractor. They can start with Google. Using Google Maps, homeowners can see star ratings and read authentic reviews from clients. They can visit contractor websites to find out the best solution. Using Google Maps Messenger, you can reach out to a contractor and request a meeting and referrals. It’s best to opt for contractors who invested in their marketing by building websites and advertising on Google.
At present, it’s easy to find somebody who develops you a website and a proper marketing system of own. There are several ways to generate leads without going to illegal companies seeking help. The companies like Angie’s List, Homeadvisor, Porch, Thumbtack, Bark, Houzz, and Yelp provided some value in the past. However, now, they have grown too large and are funding their growth by raising prices. The companies are hardly cost-effective for contractors and cannot be the first choice while seeking more jobs.
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